I see the Sci-Fi Channel changed its name to the Syfy Channel. According to the news story I read, this change was made to improve the channel's appeal among women, because the name "sci-fi" was too closely linked with dysfunctional boys who live in basements. I've seen some pretty silly examples of marketing group-think in the past, but this one takes the cake. They really think people are going to like the crap on the channel any better if it's called Syfy? All their crap ghost-hunting shows and joke UFO shows will be just as embarrassing and stupid if the name is the Syfy Channel, the Sci-Fi Channel, or the Bullshit Channel. But at least the latter bears a whiff of honesty.
It's the programming, stupid, not the name.
Is That All?
11 years ago
4 comments:
Yeah, the name change was totally ridiculous and makes no sense whatsoever. Until they change the programming, they're NOT going to attract any viewers except dudes into geeky shows. Who did they think their audience would be when they started a station showing basically nothing but Babylon 5 and Twilight Zone re-runs??
How do you suppose "Syfy" is pronounced? It looks like "Siffy" to me, like sissy only with some kind of mechanical speech impediment.
Sounds like the name of a French poodle with a speech impediment.
Siffy! Siffy! Come back here with my cummerbund, or no bacon for you! Bad dog!
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